Functional Integration

The Functional Integration dimension is critical to effective management of the forecasting process. The Functional Integration dimension includes 3 themes:

1. Forecasting "C3": Communications, Coordination and Collaboration
   • Communication - Effectiveness between functional business areas (CS, Sales, Techops, Marketing, Finance)
   • Coordination - Extent to which formal processes are in place that provides structure to sharing information between functional units
   • Collaboration – Common goal orientation among functional areas for forecasting excellence

1. Structural Organization: Around The Forecasting Function, Supported By C3
2. Accountability For Contribution To the Forecasting Process

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